Shift Exhibition

April - November 2018

Creating an identity and website for AUT Communication Design’s graduation showcase.

My Role

Branding, graphic design, web design, development


Luke Guilford

Eilish Out-O’Reilly

Zoe Jarvis

Aimée Preston

Michael Moore

The successful contemporary designer approaches problems from multiple perspectives. Applying various design methods and ways of thinking, they’re able to shift between disciplines. The Communication Design degree at AUT offers a range of pathways that allow designers to explore a design specialism, while also cross-pollinating with neighbouring classes to produce unique design solutions.

Each year, our class of graduating students are charged with developing a name and identity for their final exhibition. For 2018, we decided to go with a concept centered around the idea of versatility. The wheelbarrow became the motif for the brand; it was able to carry (lol) the themes of versatility and resourcefulness in a tongue-and-cheek manner that was just the right amount of silly.

Shift was project managed by Aimée Preston and Michael Moore. Alongside Luke Guilford, I oversaw art direction and branding. The web design was a collaboration between Eilish Out O’Reilly, Zoe Jarvis, Luke and myself. I picked up web development duties.

This project was awarded a Gold Pin, Silver and Finalist in three categories at the 2019 Designers Institute of New Zealand Best Design Awards. The primary typeface is Sharp Grotesk by Sharp Type.

I built two versions of the website; a teaser landing page was launched ahead of the exhibition and, once all the students’ work had been collated, a full directory-style site followed. Check it out at

Here's the teaser page:

The full website is a digital embodiment of the brand. Wheelbarrows spin, scrolling changes direction and logos animate, all while showcasing nearly 90 graduates on individual pages using 3 unique layout templates that catered to all image sizes.

We devised a filtering system for the student directory, giving users three different ways to browse the work. You can look through specialities such as print design, photography and typography, narrow it down to each of Communication Design’s 4 discipline pathways, or search for students by name.

Not all of the following print material was designed directly by me, however it helps give context for the overall art direction and brand identity.