December - May 2017 - 2018

Repositioning an innovative New Zealand gardening product

My Role

Branding, graphic design, packaging design

VegeGro Team

Claudia Luke

Geoff Luke

In late 2017, I was approached by VegeGro to develop a brand and packaging system around their signature product, a gardening mat embedded with seeds and made from natural wool and recycled jute. The mat can simply be unrolled and covered with soil. Fast forward a few weeks and boom - you’ve got some greenery.

The mark merges the mat’s unrolling form with the plant it will become.

Rubik has been modified to create a more cohesive logotype.